The collaboration showcases the cruise line’s commitment to supporting curling at all levels in Scotland to enhance the experience for fans and participants while raising the profile of Scottish Curling and introducing the sport to a wider audience.
The partnership will see Uk adult-only cruise line Ambassador provide exclusive offers on sailings to Scottish Curling members and supporters alongside fan engagement experiences and brand and marketing exposure opportunities at four Scottish Curling events.
These include the Scottish Curling Championships (Men and Women) and Scottish Senior Curling Championships in February 2025; and the Scottish Senior Curling Championship Qualifiers in December 2025.
Offical kit branding
Ambassador branding will also feature on the official kits of both the men’s and women’s teams during the European and World Curling Championships subject to qualification.
Vincent Bryson, CEO of Scottish Curling, commented, ‘Ambassador Cruise Line’s support will be instrumental as we inspire the next generation of curlers and bring exciting opportunities to our members and fans.’
Gordon Nardini, Chief Marketing Officer at Ambassador Cruise Line, sees a a natural synergy with the curling community, ‘Curling, including the increasingly popular floor curling, is a fantastic sport that appeals to a broad demographic, particularly those who enjoy active and social pastimes.’
